Rafal Kuczynski

Senior UX/UI Designer with 20+ years across web, mobile, SaaS, B2B, and brand identity. I design end-to-end digital products and integrate AI tools into my workflow to move faster and prototype smarter. Currently co-founding Royal Rides, a Royal Enfield motorcycle rental company in Malaysia, where I lead brand, product, and marketing design.

Top 3% on Toptal Royal Rides

Founder of royalrides.asia Based in Malaysia · Working Worldwide

View selected work Start a project

A small collection of carefully chosen projects, carried from vision to delivery.

Royal Rides

Motorcycle rental brand for Malaysia

Brand identity and marketing site for a boutique motorcycle rental operator. Editorial illustration, considered typography, a quiet booking flow.

Brand
Illustration
Marketing site
Booking flow

Booking & Fleet Management

Internal SaaS for a motorcycle rental company

Operations product covering quick bookings, fleet calendar, customer ledger and earnings. Designed to live in a small team's daily routine.

SaaS
B2B
Calendar
Data dense UI

Swatchbox

Inspiration, delivered — a sampling platform for architects

End-to-end product design for a sampling platform serving architects and material suppliers. Style guide, marketing site, admin panel, and native apps.

SaaS
Design system
Mobile
Admin panel

1Eighty Digital

Brand & marketing site for a focused digital studio

Identity-led marketing site built around a single confident message. Strong typographic hero, restrained palette, modular case study templates.

Brand
Marketing site
Design system
Webflow