Royal Rides
Motorcycle rental brand for Malaysia
Brand identity and marketing site for a boutique motorcycle rental operator. Editorial illustration, considered typography, a quiet booking flow.
- Role
- Brand & Product Designer
- Brand
- Illustration
- Marketing site
- Booking flow
Brand mark
A hand-drawn emblem rooted in vintage motorcycle culture and Malaysian craft.
Brand mark
Royal Rides
Fleet showcase
Each bike presented with the rigor of a product page and the warmth of a magazine.
Fleet showcase
Royal Rides
Routes & guides
Editorial travel content that turns the rental into the start of a story.
Routes & guides
Royal Rides
Booking flow
A three-step booking that feels closer to a hotel concierge than a form.
Booking flow
Royal Rides
Confirmation
A printable, mailable confirmation that doubles as a small piece of brand.
Confirmation
Royal Rides
Brand system
Type, color, mark and pattern documented for the small team behind the brand.
Brand system
Royal Rides