About Me
I've spent 20+ years turning complexity into products people actually enjoy using.
Senior UX/UI / Product Designer with 20+ years of experience across web, mobile, SaaS and B2B products.
I like getting into complex products, understanding how they work, and finding ways to make them clearer, more useful and easier to navigate.
I work end-to-end, from UX and product thinking through UI, visual design and design systems. I also use AI tools as part of my workflow to explore ideas, prototype faster and iterate more efficiently.
Currently co-founding Royal Rides, a Royal Enfield motorcycle rental company in Malaysia, where I lead brand, product and marketing design.
20+
Years of experience
120+
Projects shipped
AI-assisted
Modern workflow
Experience by Discipline
Core
Specialized
How I work
01
Understand first
I like to understand the product, the people using it and the problem before jumping into screens.
02
Make it useful
Good design isn't decoration. It should make something clearer, easier, faster or more enjoyable.
03
Design for people, not just screens
My background in sociology and human behaviour influences how I approach UX and product design. I don't just want something to look good. I want to understand how people think, behave and make decisions, and use that understanding to create products that are genuinely useful.
04
Use whatever makes the work better
I use AI to speed up exploration, iteration and production, but I keep the important decisions, creative direction and final judgment in my hands.
Tools & Skills
Design
Product
Brand
Tools
Education
Master of Science in Sociology
University of Szczecin, Poland · 2005 – 2007
Bachelor's Degree in Sociology (Human Behaviors)
University of Szczecin, Poland · 2003 – 2005